Key Art

Film posters, more proffesionally known as Key Art, are a staple, used to promote films. 

The Dark Knight film posters were very effective and below are two which I analysed. As you can see, the Joker has a stronger role in the posters than Batman himself. 

A classic example of a really effective poster is Jurrassic Park. The design for this is very original and is not just simply a screen shot of the film.It also meant people weren't prepared for the phenomenal production that meant the dinosaurs were so realistic.

Another example of a very effective key art was the poster for Clover Field this is because it does not show the monsters which caused the destruction, adding suspense as we do not yet know what it is we will face if we go see this film, making people far more likely to want to go see it.  Also, the fact that the Statue of Liberty has been beheaded is scary as it means people's freedom is taken away. Not to mention the burning buildings in the background, making the entire poster all the more powerful. 

I created my own quick posters for our re-production of My Beast Friend using a site called Picmonkey.com. I used a simplistic design featuring the main character Fluff as the main element of the poster. I kept this simple and didn't put too much information on it so that it would leave the audience questioning what the film is about, therefore they would be more intrigued therefore more likely to want to see the film.