Teaser Poster Analysis...

Examples of Teaser Posters

The point of a teaser poster, similar to teaser trailers is that they release very early and give a very very small segment of the film away. For example, many of The Dark Knight's posters included simplified pictures of the Joker. Simialrly for "Wreck-it Ralf" The teaser poster consisted of -quality video game picture.. giving very little away. Teaser posters often feature a caption or simply the release date. For example. Toy Story 3, had a simple "3" in Toy Story's iconic font. With the phrase "No toy gets left behind."











My Teaser Posters

Final Cut

Poster Re-Design After Audiencve Feedback

I was given some constructive criticism regarding my poster from a few of my peers. One said ...

 

" I would change 'Jack.' from red to black." &
"Be careful though, as you've contrasted Jack's legs and they've come out very black, as intended I assume, when you re-colour the red to black you might want to consider making the sections on black, white, or go with a completely different font."

 

 

As can be seen I overlayed the font in black to create a 3D look, making it easier to read.

Final Filming Day: Photo Shoot

I decided to do a photo shoot of Evie in order to create a teaser poster. Here are some of my favourite photos from the shoot.

Final Day of Filming

Finally finished filming! And I am very happy with all my footage. The finished film is due to be completed and uploaded for Thursday, 28th February. I made a few last minute changes to my film, but in general all went to plan in that the actors were able to make it through illness and one returning from Russia! I recreated make-up for jack as similar to the original as I could. And Evie's make up was done exactly as I had originally shown in my make-up video. All in all a very successful shoot despite the cold. In terms of last-minute changes I used the small woods at the bottom of my garden as the setting for them to meet and the end showed them walking away wearing each other's  hats.

  Evie with the final photographs

Common Conventions Of The Film Poster

Examples of Successful Poster Campaigns

Poster Audience Reearch

The Winner, Number One:

How Much Information Do Posters Give Away & To What Extent Do They Leave Their Audience Guessing?

Film Reviews: Part VI

What Is Your Magazine Review Attempting To Do?

MY FINISHED FILM REVIEW [Part V]

My Film Review

Version One:

This is my first draft of my review.

Film Reviews: Part IIII

My Film Review...

What Image will you use? Why Is It Important To Get This Right?

I am going to use a similar style to that of Sight&Sound Magazine, as they specialise more in Independent Films- which is where I see my film as fitting best. It is important to use a good screen-shot from my film as it will be a big image, taking up a large proportion of my page. The image I was thinking of using is when Jack is putting on his hat. 

Film Reviews: Part III

Does A Bad Review Ruin A Film's Chances? & Do Audience's Take Notice of Them?

Film Reviews: Part II

Who writes reviews?

There are many different reviewers, for example Mark Kermode. Kermode does reviews on BBC Radio 5 Live, often with Simon Mayo. I found footage of him reviewing The Angel's Share by Ken Loach. I chose a review of this film because it is of a similar genre to mine (Independent Comedy.) http://www.bbc.co.uk/programmes/p00td0nn. Also, because I have decided to use silent film as my main style, I found his review for The Artist, in the style of a silent film. http://www.youtube.com/watch?v=vP2kdKjGVSk. 

Who reads reviews?

Many people believe that just the film "Buffs" read reviews. A buff is "One who is enthusiastic and knowledgeable about a subject." In this case, film buffs are extremely enthusiastic about films and will generally be drawn to more independent, art house films. 

However, as they are now on the radio and in magazines and newspapers, such as The Guardian, reading reviews is far more common. People read reviews in order to understand the quality of the film or whether they feel they would enjoy it. 

Film reviews even stretch to magazines such as ZOO, Heat and Nuts. This shows that there is a wide range of different people who read reviews. 

Film Reviews: Part I

Written reviews in magazines and newspapers...

Here are a few reviews I analysed in terms of layout:

This first example, from The Sun. As can be seen this is two reviews on one page rather than a page spread devoted to one singular film, which is more often for large "Hollywood Blockbusters."

My second example is from Sight&Sound magazine, created by the British film institute, reviews far more independent films.

"The BFI was founded in 1933. We are a charity governed by a Royal Charter. We combine cultural, creative and industrial roles, bringing together the BFI National Archive and BFI Reuben Library, film distribution, exhibition at BFI Southbank and BFI IMAX, publishing and festivals. We award Lottery funding to film production, distribution, education, audience development and market intelligence and research."-BFI

As you can see there are many similarities between the two reviews, for example they both feature large screenshots from the films and are written in columns. 

In strong contrast I have also analysed a review from ZOO. However, for obvious reasons I did not buy a ZOO magazine so I have analysed their online review. There are a few similarities between the three in that they all show large screenshots of the film. However, ZOO'S review is very different to that of either of the other two as it's writing is in chunks, not columns. 

Alternate Ending... The Girl (COSTUME)

I have had several ideas for the girl's costume (Other than obviously, the lion hat). I chose the theme of bright colours and bold prints to clash each other. This outfit will appear more as a costume than an actual outfit... showing she too is a very unusual character, much like Jack. Also, her bright colours will be very different to Jacks grey and black costume making them seem both unusual in their own ways.

Audience Research....

Alternate Ending... The Girl (MAKE-UP)

I am (Hopefully) going to use Evangeline Calaby as my Actress for the "Girl" at the end of the film. Here is an idea of what she may look like in my film in terms of make-up...

Her look is inspired by Unicorn Kid, a musician. This is because she will be wearing a lion hat, which was designed by Unicorn Kid. The idea is that she doesn't look like UK but is merely inspired, for example, the blue UV face paint on her cheeks. OR I was thinking perhaps blue eye-shadow.

I created a small mood board of pictures of me as UK and of UK himself to give a feel for the character

I created a short video showing the two ideas and how I will use them....

Here is part II of my exploration of film posters. I decided to create a lot of very different posters in order to choose my favourite. 

Alternate Ending...

Jack's costume

Research Into The Genre Of Silent Films

I am experimenting with the idea of silent film in Jack. So I decided to do some brief research on short silent films.

These are two Charlie Chaplin films I found...

Charlie Chaplin in "The Immigrant" (1917) 

Smile, Charlie Chaplin , 1936

I found that there is a lot of focus on facial expressions, and actors almost mime their feelings through body language, much like Jack when he finds the photos of people wearing bowler hats. 

Initial Ideas for my poster... Ideas 1 & 2

I tried out a range of different styles to see what I thought would work for my film. These are only IDEAS, and I created them very quickly.. but here are the results so far: 

 In this example, I experimented with colour, making the poster look quirky. I was very much inspired by the film poster artist Eryk Lipinski. Who designed ther for a Polish film called Zasadzka. Lipinski's use of block colour is very similar to that which I used for my poster.

Here, I experimented with black and white for my poster, as I might put my film in black and white. This poster appears to be very old-fashioned, and I explored the vintage look for posters in order for inspiration to create it...

Firstly, I found this poster for Pulp Fiction, in black and white. Unusually, this poster is a screenshot from the film. My poster was a photograph taken after the film, but is very similar to one of the shots in my film. 

Another black and white poster I found was the poster for The Artist. The Artist is a new film produced in black and white and based in the time of the "Talkies". This is similar to my film poster in that it is designed to be for a black and white film. 

Analysing The Movie Poster...

The Popular Culture Of Film Posters

Movie posters (Key Art) are extremely influential in our popular culture. I am going to explore several areas of the popular culture of the film poster, beginning with t-shirts.... 

Many of film "Classics" such as Jaws and Star Wars have their posters made into t-shirts and other products. In fact, Star Wars' merchandise franchise was worth $30.57 billion in 2012. Many websites specialise in film t-shirts such as TruffleShuffle.com. By buying 'classic' poster t-shirts raises our own social desirability like wearing a Beatles t-shirt or a Nirvana hoodie, it's not neccisarily because we love the band (Or, in this case the film) but because we know OTHERS will like the film, giving us respect for it. Here are some examples of "classic" moie poster tees...

 Moving on to posters on the wall...

Many of us have posters of our favourite movies on our bedroom walls, and we often see movie posters outside cinemas advertising their films. Sometimes, on the ways of our cities, so much so that there has been an uproar against it, officials said...

"Film posters are pasted on every wall, flyovers and underpass, thus defacing the city. The film industry never sought permission for such acts. Now that sticking posters have been banned, this is a crime. We will crack down on everyone who dirties city walls,''

 

Movie posters have also been extremely influential on cover art. For example Marvel's "Deadpool" just posters such as Jaws as inspiration for their cover.

















There are many Movie Poster Artists such as Olly Moss who designs very simplistic film posters, making them into an art rather than a simple form of advertisment. Here are his designs for three of the Star Wars films.